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Category Archives: Inbound Marketing

Inbound Marketing: Understanding The Buyers Journey

Inbound Marketing: Understanding The Buyers Journey

If you sell something and don’t understand how and why people buy, you are doing it wrong! Your prospects don’t want to hear another sales pitch, they want to hear about solutions to their problems. Guess what It’s your job to offer the solution.

Brian Clark @brianclark said, “These days, people want to learn before they buy, be educated instead of pitched.” In today’s highly competitive sales landscape if you want to get a buyer’s attention then you need to produce content, offer solutions, nurture leads, listen and engage. Let’s break down the buyer’s journey. Continue Reading