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People in marketing love using buzzwords like growth hacker, thought leadership, best-of-breed, agile marketing, and my personal favorite synergy. Let’s face it there is nothing like a trendy made-up word to describe the latest marketing concept or technology. The following post is my tribute to this time-honored marketing concept, properly titled: Marketing Bullshit 2.0.
Marketing Bullshit 2.0
I recently posted a mission critical question in one of the groups I belong to on LinkedIn about industry related buzz words that often get abused by cutting edge marketing departments.
The answers I received really helped me to think outside the box about my evangelistic and holistic view of marketing.
Imagine if all content was strategic and written by leading industry thought leaders that conformed to industry standards and best practices targeted at human beings.
Just think of the plethora of customer-centric information the end-user would have access to in real-time thanks to social media sites like Twitter, Facebook, and LinkedIn.
I wish more marketing departments and gurus would focus on creating remarkable content for P2P instead of B2B or B2C because at the end of the day, aren’t we are trying to engage and connect with other human beings from a forty thousand foot view on a more personal level also known as H2H.
If more marketers started to take a synergistic approach to developing customer centric relationships, imagine how many more brand champions could be cultivated by targeted initiatives. This alone could cause an epic shift in the way business is conducted and benched marked against the integration of our creativity and focus testing.
Instead of industry jargon, and cliché marketing phrases we need to use more sustainable and revolutionary content to connect with others.
Once a marketer understands this he can then begin to leverage a robust and dynamic dialog that is enhanced with a best of breed product offering, service, concept or technology.
I believe this would be a win-win for the customer and the digital strategist that created this latest go-to-market holistic view of the marketing process. After all isn’t it about bringing added value to a responsive demographic.
Don’t get me wrong focus groups can give us key performance indicators that trend towards our new and improved paradigm shift, which I believe will bring life long value through strong relationships and an alignment. I believe that this is what really matters most to the end-user.
Obviously, this is still a work in progress but I believe that if marketing departments looked deep within their corporate DNA, and discovered that transparency was their number one business goal second only to customer retention, everybody wins.
If you would like to learn more about this or any other bullshit I create in the near future please follow me on Twitter @theinboundninja or when I upload my newest FREE marketing guide “How to engage with customers in the age of a metric driven economy!”
If you want to learn a more strategic way to grow your business and learn how to communicate more effectively with a 360-degree global view to increasing brand awareness while decreasing burn rate you will definitely want to download it, when of course I write it.
If you love marketing bullshit as much as I do check out the Marketing Bullshit Generator
Thank you for taking the time to read this rock stars. I look forward to your thoughts, Ninja Out!