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50 Best Practices To Help You Get The Most Out Of Twitter

50 Best Practices To Help You Get The Most Out Of Twitter

A few weeks ago I created my new twitter account @theinboundninja to coincide with my new Inbound Ninja blog. My goal for Twitter is simple. I want to build an engaging Twitter following from scratch, essentially practice what I have preached to clients for the last 6 years. My thought is if I can’t do it you shouldn’t sell it.

In 2008 I remember asking my friend Mike what this whole Twitter thing was about, he said: “Dude it’s cool, you have 140 characters to say whatever you want to anybody that follows you.” I asked, “How do I get people to follow me?” Mike replied “Tweet interesting content” Truer words were never spoken. My love affair with Twitter had begun.

Whether you are new to Twitter or a seasoned professional these Twitter best practices can help get you started or help get you back on track.

Best Practices To Follow On Twitter

  • Be interesting, informative, entertaining, authentic & relevant
  • Tweet content that provides value to your particular audience
  • Compose Shorter tweets they get more engagement
  • Add images to your tweet for better engagement (506 x 253 is an ideal size to show up in a twitter stream)
  • Follow like-minded users and people you can learn from
  • Follow industry leaders
  • Follow your competitors
  • NEVER buy followers
  • Retweet Interesting tweets
  • Quote interesting tweet to start a conversation or to just add your thoughts.
  • If someone shares your content thank them
  • When someone follows you recognize them. I personally look at their stream and try to promote something they tweeted.
  • Introduce your new followers. The sweetest sound someone can hear is their name or in this case their twitter handle!
  • Segment people you follow and even people you don’t into lists
  • Subscribe to public lists
  • Respond & engage. (In other words be social.)
  • Don’t over promote
  • Don’t spam
  • Don’t send out multiple tweets at one time especially if you are self-promoting. This is one of the quickest way to get unfollowed
  • Don’t over promote (Yes I said it again it’s that important)
  • Try to stay active tweet and/or RT 5 to 10 times a day if possible. If you have an Android or iPhone, it’s possible
  • Stay on Topic. I tweet about digital marketing, I don’t tweet about cats
  • Don’t be offensive
  • Don’t get political unless you are political and you are transparent in your bio
  • Communicate with your clients
  • Participate in Twitter chats
  • Pin engaging tweets to the top of your stream
  • Have a purpose & strategy. Don’t tweet for the sake of Tweeting
  • 80% of your tweets should be focused on engagement not selling!
  • Don’t pitch someone UNLESS you have earned the right to pitch them and then do it sparingly. Twitter is about building relationships first, sales second,
  • You don’t have to follow everyone that follows you
  • Thank people who retweet your content
  • Twitter image sizes:
    • Header Image 1500 pixels x 500 pixels
    • Profile image 400 pixels x 400 pixels
  • Your Twitter bio can be up to 160 characters long.
  • Make your bio interesting. This is the first thing people read when they decide to follow you. Give them a reason to follow you.
  • Use hashtags (#) in your tweets and bio.
  • If a hashtag doesn’t exist create one
  • Only use relevant hashtags
  • Use Twitter as your expert network and ask questions
  • Never send automated direct messages, it’s impersonal
  • Use trending topics when possible
  • Set realistic goals
  • Tell people how to follow you on Twitter
  • Follow me @theinboundninja

6 Rules of Twitter Engagement

Let me get up on my soap box for a minute. The key word in social media is SOCIAL that means your job is to be engaging. Don’t just talk at someone build a relation and talk to them. I actually unfollowed a “thought leader because all she did was pimp her best of guides, it became annoying very quickly!

Below are what I like to call the 6 rules of engagement.

  • Follow
  • Listen (Closely)
  • Engage (Most people forget about this)
  • Share (Often)
  • Promote (DON’T OVER PROMOTE)
  • Rinse & Repeat

Remember as with all social media marketing it’s more about them and less about you! I hope this post helps you create a kick-ass Twitter strategy and engaged following. I look forward to your thoughts below.

Ninja Out!

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