A Blog About Inbound Marketing, SEO, Content Marketing, Email Marketing & Analytics
A few weeks ago I created my new twitter account @theinboundninja to coincide with my new Inbound Ninja blog. My goal for Twitter is simple. I want to build an engaging Twitter following from scratch, essentially practice what I have preached to clients for the last 6 years. My thought is if I can’t do it you shouldn’t sell it.
In 2008 I remember asking my friend Mike what this whole Twitter thing was about, he said: “Dude it’s cool, you have 140 characters to say whatever you want to anybody that follows you.” I asked, “How do I get people to follow me?” Mike replied “Tweet interesting content” Truer words were never spoken. My love affair with Twitter had begun.
Whether you are new to Twitter or a seasoned professional these Twitter best practices can help get you started or help get you back on track.
Best Practices To Follow On Twitter
- Be interesting, informative, entertaining, authentic & relevant
- Tweet content that provides value to your particular audience
- Compose Shorter tweets they get more engagement
- Add images to your tweet for better engagement (506 x 253 is an ideal size to show up in a twitter stream)
- Follow like-minded users and people you can learn from
- Follow industry leaders
- Follow your competitors
- NEVER buy followers
- Retweet Interesting tweets
- Quote interesting tweet to start a conversation or to just add your thoughts.
- If someone shares your content thank them
- When someone follows you recognize them. I personally look at their stream and try to promote something they tweeted.
- Introduce your new followers. The sweetest sound someone can hear is their name or in this case their twitter handle!
- Segment people you follow and even people you don’t into lists
- Subscribe to public lists
- Respond & engage. (In other words be social.)
- Don’t over promote
- Don’t spam
- Don’t send out multiple tweets at one time especially if you are self-promoting. This is one of the quickest way to get unfollowed
- Don’t over promote (Yes I said it again it’s that important)
- Try to stay active tweet and/or RT 5 to 10 times a day if possible. If you have an Android or iPhone, it’s possible
- Stay on Topic. I tweet about digital marketing, I don’t tweet about cats
- Don’t be offensive
- Don’t get political unless you are political and you are transparent in your bio
- Communicate with your clients
- Participate in Twitter chats
- Pin engaging tweets to the top of your stream
- Have a purpose & strategy. Don’t tweet for the sake of Tweeting
- 80% of your tweets should be focused on engagement not selling!
- Don’t pitch someone UNLESS you have earned the right to pitch them and then do it sparingly. Twitter is about building relationships first, sales second,
- You don’t have to follow everyone that follows you
- Thank people who retweet your content
- Twitter image sizes:
- Header Image 1500 pixels x 500 pixels
- Profile image 400 pixels x 400 pixels
- Your Twitter bio can be up to 160 characters long.
- Make your bio interesting. This is the first thing people read when they decide to follow you. Give them a reason to follow you.
- Use hashtags (#) in your tweets and bio.
- If a hashtag doesn’t exist create one
- Only use relevant hashtags
- Use Twitter as your expert network and ask questions
- Never send automated direct messages, it’s impersonal
- Use trending topics when possible
- Set realistic goals
- Tell people how to follow you on Twitter
- Follow me @theinboundninja
6 Rules of Twitter Engagement
Let me get up on my soap box for a minute. The key word in social media is SOCIAL that means your job is to be engaging. Don’t just talk at someone build a relation and talk to them. I actually unfollowed a “thought leader because all she did was pimp her best of guides, it became annoying very quickly!
Below are what I like to call the 6 rules of engagement.
- Listen (Closely)
- Engage (Most people forget about this)
- Share (Often)
- Promote (DON’T OVER PROMOTE)
- Rinse & Repeat
Remember as with all social media marketing it’s more about them and less about you! I hope this post helps you create a kick-ass Twitter strategy and engaged following. I look forward to your thoughts below.